Digital Marketing Webinar Series: Organizational Considerations for Content Creation, by Edward Boon

Thu Jun 25, 2020
The current crisis has proven the importance of the ability to adapt to the rapid shift towards digitalization. Digital marketing skills are crucial to secure employability and long-term career development.Our Webinars will showcase our bestseller Digital Marketing courses. Each webinar will be given by one of our top professors.The fourth session was "Organizational Considerations for Content Creation", by Dr. Edward Boon:"In a way, content marketing on social media requires marketers to think and act like publishers. However, this is easier said than done.In this virtual conference, Dr. Edward Boon will discuss how companies can the develop the capabilities to deliver relevant and engaging content to their target customers. The following questions will be addressed: Who should create the content? What are the job requirements for a content marketing manager Which activities, if any, should be outsourced to an agency?"