Digital Marketing Webinar Series: Viral Marketing on Social Media by Kave Salamatian

Thu Jul 2, 2020
The current crisis has proven the importance of the ability to adapt to the rapid shift towards digitalization. Digital marketing skills are crucial to secure employability and long-term career development.Our Webinars will showcase our bestseller Digital Marketing courses. Each webinar will be given by one of our top professors.Every day we hear all about viral marketing, a new viral video and content that spreads at the speed of light. But what exactly is it? And how did it get to be viral? Is it due to a viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such a big hit? In this presentation I will talk about the dynamic of viral marketing over social media and describe the ingredient of a successful diffusion. For this purpose, I will base myself on state of the are research in this area and use concrete case studies.